Clarity and Microwaveability Drive Demand with Both Buyers and Sellers

Research Explores Consumer and Retailer Preferences in Packaging

Milliken UCPP Whitepaper Landing Page ImageOur partners at Milliken recently set out to quantify consumers' preference for food products in clear and microwavable packaging made with Milliken's NX™ UltraClear™ Polypropylene. They also interviewed store buyers from several stores to understand the benefits of clarity, microwaveability and freezability in packaging from the food retailers point of view. This study gathered data from real consumers and retailers to determine:

  • How important are clarity and microwaveability in food packaging? 
  • Does the packaging play a role in the consumers perception of their food?
  • Are consumers willing to pay more for additional packaging features?

Learn the answers to these questions and more by downloading your free whitepaper from Milliken now!